Swoop! Blog

5 SUGGESTIONS for your BUSINESS Facebook Post!


1. Keep your updates short and to the point. Focus on creating headlines that grab readers’ attention.

2. Comment and “like” your own posts. Leverage the promotional power of your own network (as an administrator) to help get the ball rolling. Thus, having multiple administrators and moderators can be to your page’s benefit.

3. End your posts with a call to action. Encourage fans to “like,” comment or share the content.
Encourage sharing. Ask your audience questions, start conversation and reach out directly to them. This is about building a social community, not a marketing channel.

4. Post third-party articles. Share relevant content without simply promoting your own material.

5. Keep the content fresh. Offer different kinds of content — using different sources and alternating administrator voices and multimedia features.

Steven Nichols


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